De Heineken ontwerpwedstrijd (ENG)
Alex describes how the concepts for the different sections came about: "The first section is influenced by the artwork of one of the judges, design legend Joshua Davis. We loved his style of random generative graphics and use of repetition with geometric shapes. Everything else was inspired from various pieces of advertising history that we took from the Heineken Archives."
"One definite highlight was when Dan Chaput, the Creative Director of Knock Knock, beatboxed a brief to our sound designers to get his ideas across," says Alex.
With so many different styles being used, a range of CINEMA 4D's tools were employed. "A lot of the more bold colourful styles rely on a hint of ambient occlusion to give it a subtle punch," explains Alex. "For the more shiny elements, we tried to avoid Global Illumination and instead used the HDRI packs from Greyscale Gorilla. We used Thinking Particles to create the 'fireflies' effect and a lot of MoGraph cloners."
"I'm addicted to MoGraph," he adds, "but lately I've been looking more into XPresso. It'd be great to expand the tools in both of those areas."
However, Alex does admit that a lot of the sequence's success came down to clever compositing and multi-pass renders. "There's a lot of camera movement that may look like one shot," he says, "but is really just blending between compositions in After Effects. The blend camera tool in R14 also helped a lot to achieve the more extreme movements."
After Effects was also used in conjunction with Trapcode Particular for some particle effects, and Video Copilot's Optical Flares. But, as Alex states, "After Effects was only used to enhance CINEMA 4D renders; nothing in the film is pure After Effects."
The project took six weeks to complete, and was achieved using an eight-core Mac Pro plus a single render node. "The aim was to bring to life an otherwise inanimate object," declares Alex. "CINEMA 4D helped us bring our abstract concepts to life."
By Steve Jarratt, a long-time CG enthusiast and technology journalist based in the UK.
Alex Donne Johnson aka Vector Meldrew: www.vectormeldrew.com
Knock Knock website: www.kkldn.com